The Balenciaga's Squares
Year: 2024
Temporary retail installation
Tools: Autocad/ Illustrator/ Photoshop/ Rhynoceros/ V-Ray
Team: Cristina Bruni, Alessandro Pellegrino
The project The Balenciaga's Squares focuses on the creation of a window display for Balenciaga’s flagship store on Via Montenapoleone in Milan.
The aim is to subsequently adapt the concept to other types of stores, such as boutiques and retailers.
The idea stems from an analysis of the Winter 2024 collection, which offers a provocative and irreverent interpretation of a society overwhelmed by the virtual world and overproduction.
Drawing inspiration from the American television game show of the 1990s, The Hollywood Squares the project consists of nine aluminium cubes, in which accessories from the collection and virtual frames replace the Hollywood celebrities.
The aim is to recreate the scrolling experience of multimedia images, whose continuous transformation creates a strong visual appeal and captures the viewer’s attention.
The project The Balenciaga's Squares focuses on the creation of a window display for Balenciaga’s flagship store on Via Montenapoleone in Milan.
The aim is to subsequently adapt the concept to other types of stores, such as boutiques and retailers.
The idea stems from an analysis of the Winter 2024 collection, which offers a provocative and irreverent interpretation of a society overwhelmed by the virtual world and overproduction.
Drawing inspiration from the American television game show of the 1990s, The Hollywood Squares the project consists of nine aluminium cubes, in which accessories from the collection and virtual frames replace the Hollywood celebrities.
The aim is to recreate the scrolling experience of multimedia images, whose continuous transformation creates a strong visual appeal and captures the viewer’s attention.
The Balenciaga's Squares
Year: 2024
Temporary retail installation
Tools: Autocad/ Illustrator/ Photoshop/
Rhynoceros/ V-Ray
Team: Cristina Bruni, Alessandro Pellegrino
SUMMER 24
SUMMER 24
SUMMER 24
RODEO
RODEO
RODEO
WOMAN
WOMAN
WOMAN
MAN
MAN
MAN
GIFTS
GIFTS
GIFTS
COUTURE
COUTURE
COUTURE
EXPLORE
EXPLORE
EXPLORE
CLIENT SERVICES
CLIENT SERVICES
CLIENT SERVICES
LOGIN
LOGIN
LOGIN
6 RESULTS
6 RESULTS
6 RESULTS
IDENTITY
IDENTITY
IDENTITY
BRAND IDENTITY
BRAND IDENTITY
BRAND IDENTITY
*Frontal view
*Frontal view
The structure is composed of nine metal cubes, some of which integrate LED walls displaying a continuous scrolling sequence of virtual images. The changing digital content is designed to attract the viewer’s attention, creating a dynamic and constantly evolving visual experience.
The cubes without LED walls instead incorporate a podium designed to display accessories from the new collection. The alternation between digital screens and physical displays creates a dialogue between the virtual and tangible dimensions, reinforcing the project’s reflection on the relationship between fashion, technology and contemporary visual culture.
The structure is composed of nine metal cubes, some of which integrate LED walls displaying a continuous scrolling sequence of virtual images. The changing digital content is designed to attract the viewer’s attention, creating a dynamic and constantly evolving visual experience.
The cubes without LED walls instead incorporate a podium designed to display accessories from the new collection. The alternation between digital screens and physical displays creates a dialogue between the virtual and tangible dimensions, reinforcing the project’s reflection on the relationship between fashion, technology and contemporary visual culture.
*mirror polished stainless steel/
silk curtain
*mirror polished stainless steel/
led wall
*mirror polished stainless steel/
silk curtain
*mirror polished stainless steel/
led wall
*View of the airport option
*View of the airport option
© 2026
borghesic28@gmail.com